CAPTCHA on unsubscribe pages?
A recent post on the Email Marketing Roundtable list asked for clarification about how unsubscribe landing pages work under the updated CAN-SPAM regulations. This led to an interesting thought. Is it...
View ArticleCAN-SPAM Final Rule goes into effect today
Justin Weiss from the ESPC sent out a reminder that the CAN-SPAM Final Rule that was published in the federal register 45 days ago takes effect today. His recommendations: Do make sure that your...
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Shouldn't the DMA know better?
I got an email from the DMA today to an email address that I’ve tried to unsubscribe many times (they add your email address to many different lists by default but then they only provide a link to...
View ArticleLessons From an Unsolicited B2B Email
Very few unsolicited emails ever make it through to my work inbox – so when one did make it in today, I was curious to figure out why it got there. And then what really sparked my interest was all the...
View ArticleHow do I unsubscribe from your emails?
In my various columns and blogs, taking care of the basics in your email marketing program is one of my recurring rants. At the top of my pet peeves list is usually the unsubscribe process – make it...
View ArticleFBL Mantra
So last week we had a GREAT time in Fort Lauderdale Fl for the 14th General meeting of MAAWG. I can’t really talk too much about what goes on to those who are NOT members since that is the rules, but I...
View ArticleFor consumers, its better to change their email address than to unsubscribe
I know we probably don’t want to hear it, but I recently blogged over at OtherInbox that from a consumer’s perspective it’s probably better and safer to update their email address to a bogus one...
View ArticleUnsubscribing from phone calls… and transactional emails, too
An automated dialer from Blockbuster called me today to tell me that I had an overdue movie. I received a similar call about a week ago for the same movie. The problem is, I don’t rent movies from...
View ArticleAre you using MD5 for your suppression lists? You should be.
The Email Senders and Providers Coalition (of which I am the co-chair of the Technology committee) announced today that all members must support MD5 suppression lists by the end of the year. Most ESPs...
View ArticleCanada's Electronic Commerce Protection Act
NOTE: This is NOT LEGAL ADVICE – just my own personal interpretation and understanding of the proposed law. Please read this law yourself and also have your council review it for your protection....
View ArticleMy unsubscribe request got caught by a spam filter
It's not the first time this has happened to me, but it still surprises me every time. I send an unsubscribe request by email as instructed in the email I received, and then it bounces back to me...
View ArticleGmail Adds List Unsubscribe Feature- But Does Google Know When a Best...
LashBack has long recommended the best practice of using the List Unsubscribe Header (RFC 2369) as the mechanism to unsubscribe consumers from commercial email. Every receiver needs to adopt this...
View ArticleRespect in email
There have been quite a few posts around email blogs lately giving advice on things such as relevancy, testing, segmentation, preferences, content etc….. However there is one thing that I truly...
View ArticleDeliverability Forum: It's a Wrap!
(The Deliverability Forum is a series of interviews I hosted with industry leaders and luminaries over the past few months. It came to closure last week and I have shared the final post with takeaways...
View ArticleRespectful Spam from @LayeredTech
Today I received a spam message from a saleperson. It was like many others that I receive, except that I immediately noticed how respectful the tone was. Then at the end of it, he tells me that I...
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AOL Disabling Inactive Email Accounts
Repost from Unica Blog We've heard reports from numerous ESP partners and clients that AOL has been sending back large volumes of bounces due to the deactivation of old and unused email accounts....
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Kudos to Crutchfield Audio for choices!
I am a big motor and audio head. When I was younger, I used to work in the installation bays of different speciality car audio companies installing the coolest and latest stuff. As such, I also...
View ArticleHas Hotmail Discarded the List-Unsubscribe Functionality?
Our good friend Jason Warnock, Director of Deliverability for Yesmail, has raised some interesting, but major functionality questions about changes (removal) of the List-Unsubscribe header that seem to...
View ArticleChoice & Control: The Ultimate Email Marketing Weapon.
As a subscriber to many email programs, I have the choice whether or not to open, read, click and convert to a companies newsletter or promotional email. In addition, I can choose whether to remain...
View ArticleWake up! @SilverPop adds a new feature to "Snooze" instead of Unsubscribe
SilverPop just announced a "Snooze" button that can be easily added to their customer's unsubscribe pages. When the user clicks to unsubscribe, the landing page gives them an option to "Snooze" the...
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